Who We Are

Main Entry: way·point
Pronunciation: \’wā-,point\
Meaning: an intermediate point on a route or line of travel

Our name is our method. It’s the true meaning of a waypoint – the coordinates that guide you to a destination. We map out a joint vision of our clients’ success and identify the waypoints along the way, so with each step the analytic and performance management initiatives are moving forward optimally, minimizing wasted time, money and risk.

It’s not easy to identify the right waypoints; it requires technical expertise and wisdom from years of experience in business and IT. It truly is the highest value your consulting partner can provide.

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The only data warehouse built for the cloud! Snowflake is built for the cloud from the ground up. It delivers the flexibility and efficiency that simply isn’t possible with a traditional data warehouse or big data platform that has been shifted to the cloud.

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Webinar 3/25 @2:00pm EST
Modern Data Warehousing: The Advantages of a Complete and Adaptable Platform

In this webinar, you will learn why Azure differentiates itself through completeness and flexibility in its offering. We will discuss the different options that are available, the many value-add tools in the Azure suite, and what factors influence cost.

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Our Unique Approach

  • What We Do

    Waypoint is a data management and analytics consulting firm. We combine best practices and local resources to help clients strategically convert data into valuable insight. We use advanced software and techniques to identify and analyze business data such as sales revenue, costs, and enterprise performance. Our services provide historical, current, and predictive views of business operations. We also act as partners and provide guidance and expertise, outside of specific engagement projects, to tie data management and analytics to the underlying business strategy.

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  • Why We Do It

    Waypoint began with the thought that there was a better way to allow companies to use their information and that status quo consulting wasn’t the way. At our core, we believe a niche solution provider is more effective than a global consultancy. We take diverse expertise and talent to create an intimate regional team that benefits both our clients and our employees. We challenge the notion that business intelligence and performance management expertise is limited to software vendors. We strive to be a truly independent option for our clients, focused on their needs and goals.

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  • How We Do It

    Our approach is different from traditional Business Intelligence firms: we create business solutions using technology, not the other way around. Waypoint starts with the business and creates solutions to solve our clients’ needs. These solutions, like our WayPlan service, are understood by every member of the team. We guide our clients though the entire process, with the goal of developing a strong working relationship that leads to trust, satisfaction and success.

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