About Us

Our Name

Providing the Analytic Waypoints to Your Success

Main Entry: way·point
Pronunciation: \’wā-,point\
Meaning: an intermediate point on a route or line of travel

Our name is our method. It’s the true meaning of a waypoint – the coordinates that guide you to a destination. We map out a joint vision of our clients’ success and identify the waypoints along the way, so with each step the analytic and performance management initiatives are moving forward optimally, minimizing wasted time, money and risk.

It’s not easy to identify the right waypoints; it requires technical expertise and wisdom from years of experience in business and IT. It truly is the highest value your consulting partner can provide.

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who we work with

Serving Some Big Names Across All Industries

Waypoint is proud to work with hundreds of trusted clients across all types of industries. We’re happy to create custom data and analytics solutions for clients in all types of areas including, education, entertainment, financial, healthcare, life sciences, manufacturing and many more.

You can check out the full list of clients we’ve worked to learn more about the many big names who have entrusted us to handle their unique data and analytics needs.

What We Do

Expert Consulting With Personalized Service

Waypoint is a data management and analytics consulting firm. We combine best practices and local resources to help clients strategically convert data into valuable insight.

We use advanced software and techniques to identify and analyze business data such as sales revenue, costs, and enterprise performance. Our services provide historical, current, and predictive views of business operations. We also act as partners and provide guidance and expertise, outside of specific engagement projects, to tie data management and analytics to the underlying business strategy.

In doing so, Waypoint truly helps our clients unleash the power of information in their data, and our methods give our clients the power to explain the past and predict the future. The power to make better informed decisions – at all levels of the enterprise, and the power to make their business better. Waypoint can show you the way.

Why we do it

A Customized Approach to Data & Analytics Solutions

Waypoint began with the thought that there was a better way to allow companies to use their information, and status quo consulting wasn’t the way. At our core, we believe a niche solution provider is more effective than a global consultancy. We take diverse expertise and talent to create an intimate team that benefits our clients and our employees.

We challenge the notion that data and analytics expertise is limited to software vendors. We strive to be a genuinely independent option for our clients and fully-focused on their needs. The goal is to be a one-stop-shop for data and analytics: one that offers a range of solutions and software options that complement each opportunity. Finally, we want to be a consultancy that actively shows clients that we value their business and want them to be successful.

Simply put, at Waypoint Consulting, we measure our success in yours.

Our Leadership Team

Years of Combined Technical
& Business Expertise

Bill Crowell
Bill Crowell

Managing Partner

Brendan McGuire
Brendan McGuire

Managing Partner

Jon Serafino
Jon Serafino


Matt Sabo
Matt Sabo


Tara Cohn
Tara Cohn


Kyle Snyder
Kyle Snyder